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Dec 10

Towards Benchmark Datasets for Machine Learning Based Website Phishing Detection: An experimental study

In this paper, we present a general scheme for building reproducible and extensible datasets for website phishing detection. The aim is to (1) enable comparison of systems using different features, (2) overtake the short-lived nature of phishing websites, and (3) keep track of the evolution of phishing tactics. For experimenting the proposed scheme, we start by adopting a refined classification of website phishing features and we systematically select a total of 87 commonly recognized ones, we classify them, and we made them subjects for relevance and runtime analysis. We use the collected set of features to build a dataset in light of the proposed scheme. Thereafter, we use a conceptual replication approach to check the genericity of former findings for the built dataset. Specifically, we evaluate the performance of classifiers on individual classes and on combinations of classes, we investigate different combinations of models, and we explore the effects of filter and wrapper methods on the selection of discriminative features. The results show that Random Forest is the most predictive classifier. Features gathered from external services are found the most discriminative where features extracted from web page contents are found less distinguishing. Besides external service based features, some web page content features are found time consuming and not suitable for runtime detection. The use of hybrid features provided the best accuracy score of 96.61%. By investigating different feature selection methods, filter-based ranking together with incremental removal of less important features improved the performance up to 96.83% better than wrapper methods.

  • 2 authors
·
Oct 24, 2020

DOM-LM: Learning Generalizable Representations for HTML Documents

HTML documents are an important medium for disseminating information on the Web for human consumption. An HTML document presents information in multiple text formats including unstructured text, structured key-value pairs, and tables. Effective representation of these documents is essential for machine understanding to enable a wide range of applications, such as Question Answering, Web Search, and Personalization. Existing work has either represented these documents using visual features extracted by rendering them in a browser, which is typically computationally expensive, or has simply treated them as plain text documents, thereby failing to capture useful information presented in their HTML structure. We argue that the text and HTML structure together convey important semantics of the content and therefore warrant a special treatment for their representation learning. In this paper, we introduce a novel representation learning approach for web pages, dubbed DOM-LM, which addresses the limitations of existing approaches by encoding both text and DOM tree structure with a transformer-based encoder and learning generalizable representations for HTML documents via self-supervised pre-training. We evaluate DOM-LM on a variety of webpage understanding tasks, including Attribute Extraction, Open Information Extraction, and Question Answering. Our extensive experiments show that DOM-LM consistently outperforms all baselines designed for these tasks. In particular, DOM-LM demonstrates better generalization performance both in few-shot and zero-shot settings, making it attractive for making it suitable for real-world application settings with limited labeled data.

  • 5 authors
·
Jan 25, 2022

ActionBert: Leveraging User Actions for Semantic Understanding of User Interfaces

As mobile devices are becoming ubiquitous, regularly interacting with a variety of user interfaces (UIs) is a common aspect of daily life for many people. To improve the accessibility of these devices and to enable their usage in a variety of settings, building models that can assist users and accomplish tasks through the UI is vitally important. However, there are several challenges to achieve this. First, UI components of similar appearance can have different functionalities, making understanding their function more important than just analyzing their appearance. Second, domain-specific features like Document Object Model (DOM) in web pages and View Hierarchy (VH) in mobile applications provide important signals about the semantics of UI elements, but these features are not in a natural language format. Third, owing to a large diversity in UIs and absence of standard DOM or VH representations, building a UI understanding model with high coverage requires large amounts of training data. Inspired by the success of pre-training based approaches in NLP for tackling a variety of problems in a data-efficient way, we introduce a new pre-trained UI representation model called ActionBert. Our methodology is designed to leverage visual, linguistic and domain-specific features in user interaction traces to pre-train generic feature representations of UIs and their components. Our key intuition is that user actions, e.g., a sequence of clicks on different UI components, reveals important information about their functionality. We evaluate the proposed model on a wide variety of downstream tasks, ranging from icon classification to UI component retrieval based on its natural language description. Experiments show that the proposed ActionBert model outperforms multi-modal baselines across all downstream tasks by up to 15.5%.

  • 10 authors
·
Dec 22, 2020

Dense Text Retrieval based on Pretrained Language Models: A Survey

Text retrieval is a long-standing research topic on information seeking, where a system is required to return relevant information resources to user's queries in natural language. From classic retrieval methods to learning-based ranking functions, the underlying retrieval models have been continually evolved with the ever-lasting technical innovation. To design effective retrieval models, a key point lies in how to learn the text representation and model the relevance matching. The recent success of pretrained language models (PLMs) sheds light on developing more capable text retrieval approaches by leveraging the excellent modeling capacity of PLMs. With powerful PLMs, we can effectively learn the representations of queries and texts in the latent representation space, and further construct the semantic matching function between the dense vectors for relevance modeling. Such a retrieval approach is referred to as dense retrieval, since it employs dense vectors (a.k.a., embeddings) to represent the texts. Considering the rapid progress on dense retrieval, in this survey, we systematically review the recent advances on PLM-based dense retrieval. Different from previous surveys on dense retrieval, we take a new perspective to organize the related work by four major aspects, including architecture, training, indexing and integration, and summarize the mainstream techniques for each aspect. We thoroughly survey the literature, and include 300+ related reference papers on dense retrieval. To support our survey, we create a website for providing useful resources, and release a code repertory and toolkit for implementing dense retrieval models. This survey aims to provide a comprehensive, practical reference focused on the major progress for dense text retrieval.

  • 4 authors
·
Nov 27, 2022

HtmlRAG: HTML is Better Than Plain Text for Modeling Retrieved Knowledge in RAG Systems

Retrieval-Augmented Generation (RAG) has been shown to improve knowledge capabilities and alleviate the hallucination problem of LLMs. The Web is a major source of external knowledge used in RAG systems, and many commercial systems such as ChatGPT and Perplexity have used Web search engines as their major retrieval systems. Typically, such RAG systems retrieve search results, download HTML sources of the results, and then extract plain texts from the HTML sources. Plain text documents or chunks are fed into the LLMs to augment the generation. However, much of the structural and semantic information inherent in HTML, such as headings and table structures, is lost during this plain-text-based RAG process. To alleviate this problem, we propose HtmlRAG, which uses HTML instead of plain text as the format of retrieved knowledge in RAG. We believe HTML is better than plain text in modeling knowledge in external documents, and most LLMs possess robust capacities to understand HTML. However, utilizing HTML presents new challenges. HTML contains additional content such as tags, JavaScript, and CSS specifications, which bring extra input tokens and noise to the RAG system. To address this issue, we propose HTML cleaning, compression, and pruning strategies, to shorten the HTML while minimizing the loss of information. Specifically, we design a two-step block-tree-based pruning method that prunes useless HTML blocks and keeps only the relevant part of the HTML. Experiments on six QA datasets confirm the superiority of using HTML in RAG systems.

  • 6 authors
·
Nov 5, 2024 23

Knowledge-Augmented Large Language Models for Personalized Contextual Query Suggestion

Large Language Models (LLMs) excel at tackling various natural language tasks. However, due to the significant costs involved in re-training or fine-tuning them, they remain largely static and difficult to personalize. Nevertheless, a variety of applications could benefit from generations that are tailored to users' preferences, goals, and knowledge. Among them is web search, where knowing what a user is trying to accomplish, what they care about, and what they know can lead to improved search experiences. In this work, we propose a novel and general approach that augments an LLM with relevant context from users' interaction histories with a search engine in order to personalize its outputs. Specifically, we construct an entity-centric knowledge store for each user based on their search and browsing activities on the web, which is then leveraged to provide contextually relevant LLM prompt augmentations. This knowledge store is light-weight, since it only produces user-specific aggregate projections of interests and knowledge onto public knowledge graphs, and leverages existing search log infrastructure, thereby mitigating the privacy, compliance, and scalability concerns associated with building deep user profiles for personalization. We then validate our approach on the task of contextual query suggestion, which requires understanding not only the user's current search context but also what they historically know and care about. Through a number of experiments based on human evaluation, we show that our approach is significantly better than several other LLM-powered baselines, generating query suggestions that are contextually more relevant, personalized, and useful.

  • 5 authors
·
Nov 9, 2023

Structural Text Segmentation of Legal Documents

The growing complexity of legal cases has lead to an increasing interest in legal information retrieval systems that can effectively satisfy user-specific information needs. However, such downstream systems typically require documents to be properly formatted and segmented, which is often done with relatively simple pre-processing steps, disregarding topical coherence of segments. Systems generally rely on representations of individual sentences or paragraphs, which may lack crucial context, or document-level representations, which are too long for meaningful search results. To address this issue, we propose a segmentation system that can predict topical coherence of sequential text segments spanning several paragraphs, effectively segmenting a document and providing a more balanced representation for downstream applications. We build our model on top of popular transformer networks and formulate structural text segmentation as topical change detection, by performing a series of independent classifications that allow for efficient fine-tuning on task-specific data. We crawl a novel dataset consisting of roughly 74,000 online Terms-of-Service documents, including hierarchical topic annotations, which we use for training. Results show that our proposed system significantly outperforms baselines, and adapts well to structural peculiarities of legal documents. We release both data and trained models to the research community for future work.https://github.com/dennlinger/TopicalChange

  • 4 authors
·
Dec 7, 2020

WebVLN: Vision-and-Language Navigation on Websites

Vision-and-Language Navigation (VLN) task aims to enable AI agents to accurately understand and follow natural language instructions to navigate through real-world environments, ultimately reaching specific target locations. We recognise a promising opportunity to extend VLN to a comparable navigation task that holds substantial significance in our daily lives, albeit within the virtual realm: navigating websites on the Internet. This paper proposes a new task named Vision-and-Language Navigation on Websites (WebVLN), where we use question-based instructions to train an agent, emulating how users naturally browse websites. Unlike the existing VLN task that only pays attention to vision and instruction (language), the WebVLN agent further considers underlying web-specific content like HTML, which could not be seen on the rendered web pages yet contains rich visual and textual information. Toward this goal, we contribute a dataset, WebVLN-v1, and introduce a novel approach called Website-aware VLN Network (WebVLN-Net), which is built upon the foundation of state-of-the-art VLN techniques. Experimental results show that WebVLN-Net outperforms current VLN and web-related navigation methods. We believe that the introduction of the new WebVLN task and its dataset will establish a new dimension within the VLN domain and contribute to the broader vision-and-language research community. The code is available at: https://github.com/WebVLN/WebVLN.

  • 6 authors
·
Dec 25, 2023

Kuaipedia: a Large-scale Multi-modal Short-video Encyclopedia

Online encyclopedias, such as Wikipedia, have been well-developed and researched in the last two decades. One can find any attributes or other information of a wiki item on a wiki page edited by a community of volunteers. However, the traditional text, images and tables can hardly express some aspects of an wiki item. For example, when we talk about ``Shiba Inu'', one may care more about ``How to feed it'' or ``How to train it not to protect its food''. Currently, short-video platforms have become a hallmark in the online world. Whether you're on TikTok, Instagram, Kuaishou, or YouTube Shorts, short-video apps have changed how we consume and create content today. Except for producing short videos for entertainment, we can find more and more authors sharing insightful knowledge widely across all walks of life. These short videos, which we call knowledge videos, can easily express any aspects (e.g. hair or how-to-feed) consumers want to know about an item (e.g. Shiba Inu), and they can be systematically analyzed and organized like an online encyclopedia. In this paper, we propose Kuaipedia, a large-scale multi-modal encyclopedia consisting of items, aspects, and short videos lined to them, which was extracted from billions of videos of Kuaishou (Kwai), a well-known short-video platform in China. We first collected items from multiple sources and mined user-centered aspects from millions of users' queries to build an item-aspect tree. Then we propose a new task called ``multi-modal item-aspect linking'' as an expansion of ``entity linking'' to link short videos into item-aspect pairs and build the whole short-video encyclopedia. Intrinsic evaluations show that our encyclopedia is of large scale and highly accurate. We also conduct sufficient extrinsic experiments to show how Kuaipedia can help fundamental applications such as entity typing and entity linking.

  • 8 authors
·
Oct 28, 2022

BizGen: Advancing Article-level Visual Text Rendering for Infographics Generation

Recently, state-of-the-art text-to-image generation models, such as Flux and Ideogram 2.0, have made significant progress in sentence-level visual text rendering. In this paper, we focus on the more challenging scenarios of article-level visual text rendering and address a novel task of generating high-quality business content, including infographics and slides, based on user provided article-level descriptive prompts and ultra-dense layouts. The fundamental challenges are twofold: significantly longer context lengths and the scarcity of high-quality business content data. In contrast to most previous works that focus on a limited number of sub-regions and sentence-level prompts, ensuring precise adherence to ultra-dense layouts with tens or even hundreds of sub-regions in business content is far more challenging. We make two key technical contributions: (i) the construction of scalable, high-quality business content dataset, i.e., Infographics-650K, equipped with ultra-dense layouts and prompts by implementing a layer-wise retrieval-augmented infographic generation scheme; and (ii) a layout-guided cross attention scheme, which injects tens of region-wise prompts into a set of cropped region latent space according to the ultra-dense layouts, and refine each sub-regions flexibly during inference using a layout conditional CFG. We demonstrate the strong results of our system compared to previous SOTA systems such as Flux and SD3 on our BizEval prompt set. Additionally, we conduct thorough ablation experiments to verify the effectiveness of each component. We hope our constructed Infographics-650K and BizEval can encourage the broader community to advance the progress of business content generation.

  • 9 authors
·
Mar 26 3

Supervised Topical Key Phrase Extraction of News Stories using Crowdsourcing, Light Filtering and Co-reference Normalization

Fast and effective automated indexing is critical for search and personalized services. Key phrases that consist of one or more words and represent the main concepts of the document are often used for the purpose of indexing. In this paper, we investigate the use of additional semantic features and pre-processing steps to improve automatic key phrase extraction. These features include the use of signal words and freebase categories. Some of these features lead to significant improvements in the accuracy of the results. We also experimented with 2 forms of document pre-processing that we call light filtering and co-reference normalization. Light filtering removes sentences from the document, which are judged peripheral to its main content. Co-reference normalization unifies several written forms of the same named entity into a unique form. We also needed a "Gold Standard" - a set of labeled documents for training and evaluation. While the subjective nature of key phrase selection precludes a true "Gold Standard", we used Amazon's Mechanical Turk service to obtain a useful approximation. Our data indicates that the biggest improvements in performance were due to shallow semantic features, news categories, and rhetorical signals (nDCG 78.47% vs. 68.93%). The inclusion of deeper semantic features such as Freebase sub-categories was not beneficial by itself, but in combination with pre-processing, did cause slight improvements in the nDCG scores.

  • 5 authors
·
Jun 20, 2013

Using clarification questions to improve software developers' Web search

Context: Recent research indicates that Web queries written by software developers are not very successful in retrieving relevant results, performing measurably worse compared to general purpose Web queries. Most approaches up to this point have addressed this problem with software engineering-specific automated query reformulation techniques, which work without developer involvement but are limited by the content of the original query. In other words, these techniques automatically improve the existing query but can not contribute new, previously unmentioned, concepts. Objective: In this paper, we propose a technique to guide software developers in manually improving their own Web search queries. We examine a conversational approach that follows unsuccessful queries with a clarification question aimed at eliciting additional query terms, thus providing to the developer a clear dimension along which the query could be improved. Methods: We describe a set of clarification questions derived from a corpus of software developer queries and a neural approach to recommending them for a newly issued query. Results: Our evaluation indicates that the recommendation technique is accurate, predicting a valid clarification question 80% of the time and outperforms simple baselines, as well as, state-of-the-art Learning To Rank (LTR) baselines. Conclusion: As shown in the experimental results, the described approach is capable at recommending appropriate clarification questions to software developers and considered useful by a sample of developers ranging from novices to experienced professionals.

  • 2 authors
·
Jul 26, 2022

WebLINX: Real-World Website Navigation with Multi-Turn Dialogue

We propose the problem of conversational web navigation, where a digital agent controls a web browser and follows user instructions to solve real-world tasks in a multi-turn dialogue fashion. To support this problem, we introduce WEBLINX - a large-scale benchmark of 100K interactions across 2300 expert demonstrations of conversational web navigation. Our benchmark covers a broad range of patterns on over 150 real-world websites and can be used to train and evaluate agents in diverse scenarios. Due to the magnitude of information present, Large Language Models (LLMs) cannot process entire web pages in real-time. To solve this bottleneck, we design a retrieval-inspired model that efficiently prunes HTML pages by ranking relevant elements. We use the selected elements, along with screenshots and action history, to assess a variety of models for their ability to replicate human behavior when navigating the web. Our experiments span from small text-only to proprietary multimodal LLMs. We find that smaller finetuned decoders surpass the best zero-shot LLMs (including GPT-4V), but also larger finetuned multimodal models which were explicitly pretrained on screenshots. However, all finetuned models struggle to generalize to unseen websites. Our findings highlight the need for large multimodal models that can generalize to novel settings. Our code, data and models are available for research: https://mcgill-nlp.github.io/weblinx

  • 3 authors
·
Feb 8, 2024 4

Zero-Indexing Internet Search Augmented Generation for Large Language Models

Retrieval augmented generation has emerged as an effective method to enhance large language model performance. This approach typically relies on an internal retrieval module that uses various indexing mechanisms to manage a static pre-processed corpus. However, such a paradigm often falls short when it is necessary to integrate the most up-to-date information that has not been updated into the corpus during generative inference time. In this paper, we explore an alternative approach that leverages standard search engine APIs to dynamically integrate the latest online information (without maintaining any index for any fixed corpus), thereby improving the quality of generated content. We design a collaborative LLM-based paradigm, where we include: (i) a parser-LLM that determines if the Internet augmented generation is demanded and extracts the search keywords if so with a single inference; (ii) a mixed ranking strategy that re-ranks the retrieved HTML files to eliminate bias introduced from the search engine API; and (iii) an extractor-LLM that can accurately and efficiently extract relevant information from the fresh content in each HTML file. We conduct extensive empirical studies to evaluate the performance of this Internet search augmented generation paradigm. The experimental results demonstrate that our method generates content with significantly improved quality. Our system has been successfully deployed in a production environment to serve 01.AI's generative inference requests.

  • 8 authors
·
Nov 29, 2024

Web2Code: A Large-scale Webpage-to-Code Dataset and Evaluation Framework for Multimodal LLMs

Multimodal large language models (MLLMs) have shown impressive success across modalities such as image, video, and audio in a variety of understanding and generation tasks. However, current MLLMs are surprisingly poor at understanding webpage screenshots and generating their corresponding HTML code. To address this problem, we propose Web2Code, a benchmark consisting of a new large-scale webpage-to-code dataset for instruction tuning and an evaluation framework for the webpage understanding and HTML code translation abilities of MLLMs. For dataset construction, we leverage pretrained LLMs to enhance existing webpage-to-code datasets as well as generate a diverse pool of new webpages rendered into images. Specifically, the inputs are webpage images and instructions, while the responses are the webpage's HTML code. We further include diverse natural language QA pairs about the webpage content in the responses to enable a more comprehensive understanding of the web content. To evaluate model performance in these tasks, we develop an evaluation framework for testing MLLMs' abilities in webpage understanding and web-to-code generation. Extensive experiments show that our proposed dataset is beneficial not only to our proposed tasks but also in the general visual domain, while previous datasets result in worse performance. We hope our work will contribute to the development of general MLLMs suitable for web-based content generation and task automation. Our data and code will be available at https://github.com/MBZUAI-LLM/web2code.

  • 17 authors
·
Jun 28, 2024

Unified Multi-Modal Interleaved Document Representation for Information Retrieval

Information Retrieval (IR) methods aim to identify relevant documents in response to a given query, which have gained remarkable attention due to their successful application in various natural language tasks. However, existing approaches typically consider only the textual information within the documents, which overlooks the fact that documents can contain multiple modalities, including texts, images, and tables. Further, they often segment each long document into multiple discrete passages for embedding, preventing them from capturing the overall document context and interactions between paragraphs. We argue that these two limitations lead to suboptimal document representations for retrieval. In this work, to address them, we aim to produce more comprehensive and nuanced document representations by holistically embedding documents interleaved with different modalities. Specifically, we achieve this by leveraging the capability of recent vision-language models that enable the processing and integration of text, images, and tables into a unified format and representation. Moreover, to mitigate the information loss from segmenting documents into passages, instead of representing and retrieving passages individually, we further merge the representations of segmented passages into one single document representation, while we additionally introduce a reranking strategy to decouple and identify the relevant passage within the document if necessary. Then, through extensive experiments on diverse information retrieval scenarios considering both the textual and multimodal queries, we show that our approach substantially outperforms relevant baselines, thanks to the consideration of the multimodal information interleaved within the documents in a unified way.

  • 5 authors
·
Oct 3, 2024

Decoding Latent Attack Surfaces in LLMs: Prompt Injection via HTML in Web Summarization

Large Language Models (LLMs) are increasingly integrated into web-based systems for content summarization, yet their susceptibility to prompt injection attacks remains a pressing concern. In this study, we explore how non-visible HTML elements such as <meta>, aria-label, and alt attributes can be exploited to embed adversarial instructions without altering the visible content of a webpage. We introduce a novel dataset comprising 280 static web pages, evenly divided between clean and adversarial injected versions, crafted using diverse HTML-based strategies. These pages are processed through a browser automation pipeline to extract both raw HTML and rendered text, closely mimicking real-world LLM deployment scenarios. We evaluate two state-of-the-art open-source models, Llama 4 Scout (Meta) and Gemma 9B IT (Google), on their ability to summarize this content. Using both lexical (ROUGE-L) and semantic (SBERT cosine similarity) metrics, along with manual annotations, we assess the impact of these covert injections. Our findings reveal that over 29% of injected samples led to noticeable changes in the Llama 4 Scout summaries, while Gemma 9B IT showed a lower, yet non-trivial, success rate of 15%. These results highlight a critical and largely overlooked vulnerability in LLM driven web pipelines, where hidden adversarial content can subtly manipulate model outputs. Our work offers a reproducible framework and benchmark for evaluating HTML-based prompt injection and underscores the urgent need for robust mitigation strategies in LLM applications involving web content.

  • 1 authors
·
Sep 6

MindSearch: Mimicking Human Minds Elicits Deep AI Searcher

Information seeking and integration is a complex cognitive task that consumes enormous time and effort. Inspired by the remarkable progress of Large Language Models, recent works attempt to solve this task by combining LLMs and search engines. However, these methods still obtain unsatisfying performance due to three challenges: (1) complex requests often cannot be accurately and completely retrieved by the search engine once (2) corresponding information to be integrated is spread over multiple web pages along with massive noise, and (3) a large number of web pages with long contents may quickly exceed the maximum context length of LLMs. Inspired by the cognitive process when humans solve these problems, we introduce MindSearch to mimic the human minds in web information seeking and integration, which can be instantiated by a simple yet effective LLM-based multi-agent framework. The WebPlanner models the human mind of multi-step information seeking as a dynamic graph construction process: it decomposes the user query into atomic sub-questions as nodes in the graph and progressively extends the graph based on the search result from WebSearcher. Tasked with each sub-question, WebSearcher performs hierarchical information retrieval with search engines and collects valuable information for WebPlanner. The multi-agent design of MindSearch enables the whole framework to seek and integrate information parallelly from larger-scale (e.g., more than 300) web pages in 3 minutes, which is worth 3 hours of human effort. MindSearch demonstrates significant improvement in the response quality in terms of depth and breadth, on both close-set and open-set QA problems. Besides, responses from MindSearch based on InternLM2.5-7B are preferable by humans to ChatGPT-Web and Perplexity.ai applications, which implies that MindSearch can already deliver a competitive solution to the proprietary AI search engine.

  • 7 authors
·
Jul 29, 2024 4

TeClass: A Human-Annotated Relevance-based Headline Classification and Generation Dataset for Telugu

News headline generation is a crucial task in increasing productivity for both the readers and producers of news. This task can easily be aided by automated News headline-generation models. However, the presence of irrelevant headlines in scraped news articles results in sub-optimal performance of generation models. We propose that relevance-based headline classification can greatly aid the task of generating relevant headlines. Relevance-based headline classification involves categorizing news headlines based on their relevance to the corresponding news articles. While this task is well-established in English, it remains under-explored in low-resource languages like Telugu due to a lack of annotated data. To address this gap, we present TeClass, the first-ever human-annotated Telugu news headline classification dataset, containing 78,534 annotations across 26,178 article-headline pairs. We experiment with various baseline models and provide a comprehensive analysis of their results. We further demonstrate the impact of this work by fine-tuning various headline generation models using TeClass dataset. The headlines generated by the models fine-tuned on highly relevant article-headline pairs, showed about a 5 point increment in the ROUGE-L scores. To encourage future research, the annotated dataset as well as the annotation guidelines will be made publicly available.

  • 4 authors
·
Apr 17, 2024

AutoInt: Automatic Feature Interaction Learning via Self-Attentive Neural Networks

Click-through rate (CTR) prediction, which aims to predict the probability of a user clicking on an ad or an item, is critical to many online applications such as online advertising and recommender systems. The problem is very challenging since (1) the input features (e.g., the user id, user age, item id, item category) are usually sparse and high-dimensional, and (2) an effective prediction relies on high-order combinatorial features (a.k.a. cross features), which are very time-consuming to hand-craft by domain experts and are impossible to be enumerated. Therefore, there have been efforts in finding low-dimensional representations of the sparse and high-dimensional raw features and their meaningful combinations. In this paper, we propose an effective and efficient method called the AutoInt to automatically learn the high-order feature interactions of input features. Our proposed algorithm is very general, which can be applied to both numerical and categorical input features. Specifically, we map both the numerical and categorical features into the same low-dimensional space. Afterwards, a multi-head self-attentive neural network with residual connections is proposed to explicitly model the feature interactions in the low-dimensional space. With different layers of the multi-head self-attentive neural networks, different orders of feature combinations of input features can be modeled. The whole model can be efficiently fit on large-scale raw data in an end-to-end fashion. Experimental results on four real-world datasets show that our proposed approach not only outperforms existing state-of-the-art approaches for prediction but also offers good explainability. Code is available at: https://github.com/DeepGraphLearning/RecommenderSystems.

  • 7 authors
·
Oct 28, 2018

Cross-Domain Product Representation Learning for Rich-Content E-Commerce

The proliferation of short video and live-streaming platforms has revolutionized how consumers engage in online shopping. Instead of browsing product pages, consumers are now turning to rich-content e-commerce, where they can purchase products through dynamic and interactive media like short videos and live streams. This emerging form of online shopping has introduced technical challenges, as products may be presented differently across various media domains. Therefore, a unified product representation is essential for achieving cross-domain product recognition to ensure an optimal user search experience and effective product recommendations. Despite the urgent industrial need for a unified cross-domain product representation, previous studies have predominantly focused only on product pages without taking into account short videos and live streams. To fill the gap in the rich-content e-commerce area, in this paper, we introduce a large-scale cRoss-dOmain Product Ecognition dataset, called ROPE. ROPE covers a wide range of product categories and contains over 180,000 products, corresponding to millions of short videos and live streams. It is the first dataset to cover product pages, short videos, and live streams simultaneously, providing the basis for establishing a unified product representation across different media domains. Furthermore, we propose a Cross-dOmain Product rEpresentation framework, namely COPE, which unifies product representations in different domains through multimodal learning including text and vision. Extensive experiments on downstream tasks demonstrate the effectiveness of COPE in learning a joint feature space for all product domains.

  • 6 authors
·
Aug 10, 2023

T2Vs Meet VLMs: A Scalable Multimodal Dataset for Visual Harmfulness Recognition

To address the risks of encountering inappropriate or harmful content, researchers managed to incorporate several harmful contents datasets with machine learning methods to detect harmful concepts. However, existing harmful datasets are curated by the presence of a narrow range of harmful objects, and only cover real harmful content sources. This hinders the generalizability of methods based on such datasets, potentially leading to misjudgments. Therefore, we propose a comprehensive harmful dataset, Visual Harmful Dataset 11K (VHD11K), consisting of 10,000 images and 1,000 videos, crawled from the Internet and generated by 4 generative models, across a total of 10 harmful categories covering a full spectrum of harmful concepts with nontrivial definition. We also propose a novel annotation framework by formulating the annotation process as a multi-agent Visual Question Answering (VQA) task, having 3 different VLMs "debate" about whether the given image/video is harmful, and incorporating the in-context learning strategy in the debating process. Therefore, we can ensure that the VLMs consider the context of the given image/video and both sides of the arguments thoroughly before making decisions, further reducing the likelihood of misjudgments in edge cases. Evaluation and experimental results demonstrate that (1) the great alignment between the annotation from our novel annotation framework and those from human, ensuring the reliability of VHD11K; (2) our full-spectrum harmful dataset successfully identifies the inability of existing harmful content detection methods to detect extensive harmful contents and improves the performance of existing harmfulness recognition methods; (3) VHD11K outperforms the baseline dataset, SMID, as evidenced by the superior improvement in harmfulness recognition methods. The complete dataset and code can be found at https://github.com/nctu-eva-lab/VHD11K.

  • 4 authors
·
Sep 29, 2024

MagicLens: Self-Supervised Image Retrieval with Open-Ended Instructions

Image retrieval, i.e., finding desired images given a reference image, inherently encompasses rich, multi-faceted search intents that are difficult to capture solely using image-based measures. Recent work leverages text instructions to allow users to more freely express their search intents. However, existing work primarily focuses on image pairs that are visually similar and/or can be characterized by a small set of pre-defined relations. The core thesis of this paper is that text instructions can enable retrieving images with richer relations beyond visual similarity. To show this, we introduce MagicLens, a series of self-supervised image retrieval models that support open-ended instructions. MagicLens is built on a key novel insight: image pairs that naturally occur on the same web pages contain a wide range of implicit relations (e.g., inside view of), and we can bring those implicit relations explicit by synthesizing instructions via large multimodal models (LMMs) and large language models (LLMs). Trained on 36.7M (query image, instruction, target image) triplets with rich semantic relations mined from the web, MagicLens achieves comparable or better results on eight benchmarks of various image retrieval tasks than prior state-of-the-art (SOTA) methods. Remarkably, it outperforms previous SOTA but with a 50X smaller model size on multiple benchmarks. Additional human analyses on a 1.4M-image unseen corpus further demonstrate the diversity of search intents supported by MagicLens.

  • 8 authors
·
Mar 28, 2024 4

DynamicRetriever: A Pre-training Model-based IR System with Neither Sparse nor Dense Index

Web search provides a promising way for people to obtain information and has been extensively studied. With the surgence of deep learning and large-scale pre-training techniques, various neural information retrieval models are proposed and they have demonstrated the power for improving search (especially, the ranking) quality. All these existing search methods follow a common paradigm, i.e. index-retrieve-rerank, where they first build an index of all documents based on document terms (i.e., sparse inverted index) or representation vectors (i.e., dense vector index), then retrieve and rerank retrieved documents based on similarity between the query and documents via ranking models. In this paper, we explore a new paradigm of information retrieval with neither sparse nor dense index but only a model. Specifically, we propose a pre-training model-based IR system called DynamicRetriever. As for this system, the training stage embeds the token-level and document-level information (especially, document identifiers) of the corpus into the model parameters, then the inference stage directly generates document identifiers for a given query. Compared with existing search methods, the model-based IR system has two advantages: i) it parameterizes the traditional static index with a pre-training model, which converts the document semantic mapping into a dynamic and updatable process; ii) with separate document identifiers, it captures both the term-level and document-level information for each document. Extensive experiments conducted on the public search benchmark MS MARCO verify the effectiveness and potential of our proposed new paradigm for information retrieval.

  • 5 authors
·
Mar 1, 2022

Event-driven Real-time Retrieval in Web Search

Information retrieval in real-time search presents unique challenges distinct from those encountered in classical web search. These challenges are particularly pronounced due to the rapid change of user search intent, which is influenced by the occurrence and evolution of breaking news events, such as earthquakes, elections, and wars. Previous dense retrieval methods, which primarily focused on static semantic representation, lack the capacity to capture immediate search intent, leading to inferior performance in retrieving the most recent event-related documents in time-sensitive scenarios. To address this issue, this paper expands the query with event information that represents real-time search intent. The Event information is then integrated with the query through a cross-attention mechanism, resulting in a time-context query representation. We further enhance the model's capacity for event representation through multi-task training. Since publicly available datasets such as MS-MARCO do not contain any event information on the query side and have few time-sensitive queries, we design an automatic data collection and annotation pipeline to address this issue, which includes ModelZoo-based Coarse Annotation and LLM-driven Fine Annotation processes. In addition, we share the training tricks such as two-stage training and hard negative sampling. Finally, we conduct a set of offline experiments on a million-scale production dataset to evaluate our approach and deploy an A/B testing in a real online system to verify the performance. Extensive experimental results demonstrate that our proposed approach significantly outperforms existing state-of-the-art baseline methods.

  • 7 authors
·
Dec 1, 2023

URLBERT:A Contrastive and Adversarial Pre-trained Model for URL Classification

URLs play a crucial role in understanding and categorizing web content, particularly in tasks related to security control and online recommendations. While pre-trained models are currently dominating various fields, the domain of URL analysis still lacks specialized pre-trained models. To address this gap, this paper introduces URLBERT, the first pre-trained representation learning model applied to a variety of URL classification or detection tasks. We first train a URL tokenizer on a corpus of billions of URLs to address URL data tokenization. Additionally, we propose two novel pre-training tasks: (1) self-supervised contrastive learning tasks, which strengthen the model's understanding of URL structure and the capture of category differences by distinguishing different variants of the same URL; (2) virtual adversarial training, aimed at improving the model's robustness in extracting semantic features from URLs. Finally, our proposed methods are evaluated on tasks including phishing URL detection, web page classification, and ad filtering, achieving state-of-the-art performance. Importantly, we also explore multi-task learning with URLBERT, and experimental results demonstrate that multi-task learning model based on URLBERT exhibit equivalent effectiveness compared to independently fine-tuned models, showing the simplicity of URLBERT in handling complex task requirements. The code for our work is available at https://github.com/Davidup1/URLBERT.

  • 6 authors
·
Feb 18, 2024

Qilin: A Multimodal Information Retrieval Dataset with APP-level User Sessions

User-generated content (UGC) communities, especially those featuring multimodal content, improve user experiences by integrating visual and textual information into results (or items). The challenge of improving user experiences in complex systems with search and recommendation (S\&R) services has drawn significant attention from both academia and industry these years. However, the lack of high-quality datasets has limited the research progress on multimodal S\&R. To address the growing need for developing better S\&R services, we present a novel multimodal information retrieval dataset in this paper, namely Qilin. The dataset is collected from Xiaohongshu, a popular social platform with over 300 million monthly active users and an average search penetration rate of over 70\%. In contrast to existing datasets, Qilin offers a comprehensive collection of user sessions with heterogeneous results like image-text notes, video notes, commercial notes, and direct answers, facilitating the development of advanced multimodal neural retrieval models across diverse task settings. To better model user satisfaction and support the analysis of heterogeneous user behaviors, we also collect extensive APP-level contextual signals and genuine user feedback. Notably, Qilin contains user-favored answers and their referred results for search requests triggering the Deep Query Answering (DQA) module. This allows not only the training \& evaluation of a Retrieval-augmented Generation (RAG) pipeline, but also the exploration of how such a module would affect users' search behavior. Through comprehensive analysis and experiments, we provide interesting findings and insights for further improving S\&R systems. We hope that Qilin will significantly contribute to the advancement of multimodal content platforms with S\&R services in the future.

Pre-trained Language Model based Ranking in Baidu Search

As the heart of a search engine, the ranking system plays a crucial role in satisfying users' information demands. More recently, neural rankers fine-tuned from pre-trained language models (PLMs) establish state-of-the-art ranking effectiveness. However, it is nontrivial to directly apply these PLM-based rankers to the large-scale web search system due to the following challenging issues:(1) the prohibitively expensive computations of massive neural PLMs, especially for long texts in the web-document, prohibit their deployments in an online ranking system that demands extremely low latency;(2) the discrepancy between existing ranking-agnostic pre-training objectives and the ad-hoc retrieval scenarios that demand comprehensive relevance modeling is another main barrier for improving the online ranking system;(3) a real-world search engine typically involves a committee of ranking components, and thus the compatibility of the individually fine-tuned ranking model is critical for a cooperative ranking system. In this work, we contribute a series of successfully applied techniques in tackling these exposed issues when deploying the state-of-the-art Chinese pre-trained language model, i.e., ERNIE, in the online search engine system. We first articulate a novel practice to cost-efficiently summarize the web document and contextualize the resultant summary content with the query using a cheap yet powerful Pyramid-ERNIE architecture. Then we endow an innovative paradigm to finely exploit the large-scale noisy and biased post-click behavioral data for relevance-oriented pre-training. We also propose a human-anchored fine-tuning strategy tailored for the online ranking system, aiming to stabilize the ranking signals across various online components. Extensive offline and online experimental results show that the proposed techniques significantly boost the search engine's performance.

  • 11 authors
·
May 24, 2021

A Massive Scale Semantic Similarity Dataset of Historical English

A diversity of tasks use language models trained on semantic similarity data. While there are a variety of datasets that capture semantic similarity, they are either constructed from modern web data or are relatively small datasets created in the past decade by human annotators. This study utilizes a novel source, newly digitized articles from off-copyright, local U.S. newspapers, to assemble a massive-scale semantic similarity dataset spanning 70 years from 1920 to 1989 and containing nearly 400M positive semantic similarity pairs. Historically, around half of articles in U.S. local newspapers came from newswires like the Associated Press. While local papers reproduced articles from the newswire, they wrote their own headlines, which form abstractive summaries of the associated articles. We associate articles and their headlines by exploiting document layouts and language understanding. We then use deep neural methods to detect which articles are from the same underlying source, in the presence of substantial noise and abridgement. The headlines of reproduced articles form positive semantic similarity pairs. The resulting publicly available HEADLINES dataset is significantly larger than most existing semantic similarity datasets and covers a much longer span of time. It will facilitate the application of contrastively trained semantic similarity models to a variety of tasks, including the study of semantic change across space and time.

  • 2 authors
·
Jun 30, 2023

PhishNet: A Phishing Website Detection Tool using XGBoost

PhisNet is a cutting-edge web application designed to detect phishing websites using advanced machine learning. It aims to help individuals and organizations identify and prevent phishing attacks through a robust AI framework. PhisNet utilizes Python to apply various machine learning algorithms and feature extraction techniques for high accuracy and efficiency. The project starts by collecting and preprocessing a comprehensive dataset of URLs, comprising both phishing and legitimate sites. Key features such as URL length, special characters, and domain age are extracted to effectively train the model. Multiple machine learning algorithms, including logistic regression, decision trees, and neural networks, are evaluated to determine the best performance in phishing detection. The model is finely tuned to optimize metrics like accuracy, precision, recall, and the F1 score, ensuring reliable detection of both common and sophisticated phishing tactics. PhisNet's web application is developed using React.js, which allows for client-side rendering and smooth integration with backend services, creating a responsive and user-friendly interface. Users can input URLs and receive immediate predictions with confidence scores, thanks to a robust backend infrastructure that processes data and provides real-time results. The model is deployed using Google Colab and AWS EC2 for their computational power and scalability, ensuring the application remains accessible and functional under varying loads. In summary, PhisNet represents a significant advancement in cybersecurity, showcasing the effective use of machine learning and web development technologies to enhance user security. It empowers users to prevent phishing attacks and highlights AI's potential in transforming cybersecurity.

  • 4 authors
·
Jun 29, 2024

Leveraging Corpus Metadata to Detect Template-based Translation: An Exploratory Case Study of the Egyptian Arabic Wikipedia Edition

Wikipedia articles (content pages) are commonly used corpora in Natural Language Processing (NLP) research, especially in low-resource languages other than English. Yet, a few research studies have studied the three Arabic Wikipedia editions, Arabic Wikipedia (AR), Egyptian Arabic Wikipedia (ARZ), and Moroccan Arabic Wikipedia (ARY), and documented issues in the Egyptian Arabic Wikipedia edition regarding the massive automatic creation of its articles using template-based translation from English to Arabic without human involvement, overwhelming the Egyptian Arabic Wikipedia with articles that do not only have low-quality content but also with articles that do not represent the Egyptian people, their culture, and their dialect. In this paper, we aim to mitigate the problem of template translation that occurred in the Egyptian Arabic Wikipedia by identifying these template-translated articles and their characteristics through exploratory analysis and building automatic detection systems. We first explore the content of the three Arabic Wikipedia editions in terms of density, quality, and human contributions and utilize the resulting insights to build multivariate machine learning classifiers leveraging articles' metadata to detect the template-translated articles automatically. We then publicly deploy and host the best-performing classifier, XGBoost, as an online application called EGYPTIAN WIKIPEDIA SCANNER and release the extracted, filtered, and labeled datasets to the research community to benefit from our datasets and the online, web-based detection system.

  • 5 authors
·
Mar 31, 2024

Perplexed by Quality: A Perplexity-based Method for Adult and Harmful Content Detection in Multilingual Heterogeneous Web Data

As demand for large corpora increases with the size of current state-of-the-art language models, using web data as the main part of the pre-training corpus for these models has become a ubiquitous practice. This, in turn, has introduced an important challenge for NLP practitioners, as they are now confronted with the task of developing highly optimized models and pipelines for pre-processing large quantities of textual data, which implies, effectively classifying and filtering multilingual, heterogeneous and noisy data, at web scale. One of the main components of this pre-processing step for the pre-training corpora of large language models, is the removal of adult and harmful content. In this paper we explore different methods for detecting adult and harmful of content in multilingual heterogeneous web data. We first show how traditional methods in harmful content detection, that seemingly perform quite well in small and specialized datasets quickly break down when confronted with heterogeneous noisy web data. We then resort to using a perplexity based approach but with a twist: Instead of using a so-called "clean" corpus to train a small language model and then use perplexity so select the documents with low perplexity, i.e., the documents that resemble this so-called "clean" corpus the most. We train solely with adult and harmful textual data, and then select the documents having a perplexity value above a given threshold. This approach will virtually cluster our documents into two distinct groups, which will greatly facilitate the choice of the threshold for the perplexity and will also allow us to obtain higher precision than with the traditional classification methods for detecting adult and harmful content.

  • 4 authors
·
Dec 20, 2022

Specialized Document Embeddings for Aspect-based Similarity of Research Papers

Document embeddings and similarity measures underpin content-based recommender systems, whereby a document is commonly represented as a single generic embedding. However, similarity computed on single vector representations provides only one perspective on document similarity that ignores which aspects make two documents alike. To address this limitation, aspect-based similarity measures have been developed using document segmentation or pairwise multi-class document classification. While segmentation harms the document coherence, the pairwise classification approach scales poorly to large scale corpora. In this paper, we treat aspect-based similarity as a classical vector similarity problem in aspect-specific embedding spaces. We represent a document not as a single generic embedding but as multiple specialized embeddings. Our approach avoids document segmentation and scales linearly w.r.t.the corpus size. In an empirical study, we use the Papers with Code corpus containing 157,606 research papers and consider the task, method, and dataset of the respective research papers as their aspects. We compare and analyze three generic document embeddings, six specialized document embeddings and a pairwise classification baseline in the context of research paper recommendations. As generic document embeddings, we consider FastText, SciBERT, and SPECTER. To compute the specialized document embeddings, we compare three alternative methods inspired by retrofitting, fine-tuning, and Siamese networks. In our experiments, Siamese SciBERT achieved the highest scores. Additional analyses indicate an implicit bias of the generic document embeddings towards the dataset aspect and against the method aspect of each research paper. Our approach of aspect-based document embeddings mitigates potential risks arising from implicit biases by making them explicit.

  • 5 authors
·
Mar 28, 2022

The Newspaper Navigator Dataset: Extracting And Analyzing Visual Content from 16 Million Historic Newspaper Pages in Chronicling America

Chronicling America is a product of the National Digital Newspaper Program, a partnership between the Library of Congress and the National Endowment for the Humanities to digitize historic newspapers. Over 16 million pages of historic American newspapers have been digitized for Chronicling America to date, complete with high-resolution images and machine-readable METS/ALTO OCR. Of considerable interest to Chronicling America users is a semantified corpus, complete with extracted visual content and headlines. To accomplish this, we introduce a visual content recognition model trained on bounding box annotations of photographs, illustrations, maps, comics, and editorial cartoons collected as part of the Library of Congress's Beyond Words crowdsourcing initiative and augmented with additional annotations including those of headlines and advertisements. We describe our pipeline that utilizes this deep learning model to extract 7 classes of visual content: headlines, photographs, illustrations, maps, comics, editorial cartoons, and advertisements, complete with textual content such as captions derived from the METS/ALTO OCR, as well as image embeddings for fast image similarity querying. We report the results of running the pipeline on 16.3 million pages from the Chronicling America corpus and describe the resulting Newspaper Navigator dataset, the largest dataset of extracted visual content from historic newspapers ever produced. The Newspaper Navigator dataset, finetuned visual content recognition model, and all source code are placed in the public domain for unrestricted re-use.

  • 9 authors
·
May 4, 2020

Advancing Content Moderation: Evaluating Large Language Models for Detecting Sensitive Content Across Text, Images, and Videos

The widespread dissemination of hate speech, harassment, harmful and sexual content, and violence across websites and media platforms presents substantial challenges and provokes widespread concern among different sectors of society. Governments, educators, and parents are often at odds with media platforms about how to regulate, control, and limit the spread of such content. Technologies for detecting and censoring the media contents are a key solution to addressing these challenges. Techniques from natural language processing and computer vision have been used widely to automatically identify and filter out sensitive content such as offensive languages, violence, nudity, and addiction in both text, images, and videos, enabling platforms to enforce content policies at scale. However, existing methods still have limitations in achieving high detection accuracy with fewer false positives and false negatives. Therefore, more sophisticated algorithms for understanding the context of both text and image may open rooms for improvement in content censorship to build a more efficient censorship system. In this paper, we evaluate existing LLM-based content moderation solutions such as OpenAI moderation model and Llama-Guard3 and study their capabilities to detect sensitive contents. Additionally, we explore recent LLMs such as GPT, Gemini, and Llama in identifying inappropriate contents across media outlets. Various textual and visual datasets like X tweets, Amazon reviews, news articles, human photos, cartoons, sketches, and violence videos have been utilized for evaluation and comparison. The results demonstrate that LLMs outperform traditional techniques by achieving higher accuracy and lower false positive and false negative rates. This highlights the potential to integrate LLMs into websites, social media platforms, and video-sharing services for regulatory and content moderation purposes.

  • 4 authors
·
Nov 26, 2024

MeSH Suggester: A Library and System for MeSH Term Suggestion for Systematic Review Boolean Query Construction

Boolean query construction is often critical for medical systematic review literature search. To create an effective Boolean query, systematic review researchers typically spend weeks coming up with effective query terms and combinations. One challenge to creating an effective systematic review Boolean query is the selection of effective MeSH Terms to include in the query. In our previous work, we created neural MeSH term suggestion methods and compared them to state-of-the-art MeSH term suggestion methods. We found neural MeSH term suggestion methods to be highly effective. In this demonstration, we build upon our previous work by creating (1) a Web-based MeSH term suggestion prototype system that allows users to obtain suggestions from a number of underlying methods and (2) a Python library that implements ours and others' MeSH term suggestion methods and that is aimed at researchers who want to further investigate, create or deploy such type of methods. We describe the architecture of the web-based system and how to use it for the MeSH term suggestion task. For the Python library, we describe how the library can be used for advancing further research and experimentation, and we validate the results of the methods contained in the library on standard datasets. Our web-based prototype system is available at http://ielab-mesh-suggest.uqcloud.net, while our Python library is at https://github.com/ielab/meshsuggestlib.

  • 3 authors
·
Dec 18, 2022